FOURBILLIONWhere software meets the real world.
AI has changed how fast software gets built. Physical products haven’t caught up yet. Firmware, electronics and DSP still run on long cycles and expensive mistakes.
We help product teams use AI to reach their goals in the real world. We start as consultants, and when it makes sense we build with you. Audio and pedals first.
Consulting
- 01
AI opportunity & feasibility
Work out where AI actually moves your product forward, both in how it gets built and in what it can do, and where it doesn't. You get a straight answer before you spend on it.
- 02
AI-enabled engineering workflow
Help your team use AI across hardware and firmware work (specs, part selection, schematic capture, code, test), with the verification that makes the results trustworthy.
- 03
Architecture & design review
An independent, AI-assisted review of the architecture, schematic or firmware before an expensive step, such as ordering a board spin, placing a production order or launching.
- 04
Fractional technical & delivery lead
Delivery leadership for a product that's part software and part hardware: scope, stages, decisions and risks, run by someone who has led AI delivery at enterprise scale.
Full-service delivery. Once we’re working together, the engagement can grow into building the product with you, from spec to prototype to production.
Audio first
Audio is where we start, because we’ve built it ourselves, with the same AI-assisted process we bring to clients: our own embedded audio platform, the software around it, and effects we sell under our own brand. Other embedded products are welcome.
Pedal & gear makers
Brands going digital, adding DSP to an analogue range, or looking at what AI can do for tone and workflow.
Plugin developers
A plugin people love, and a question about whether it can become a pedal.
Hardware product teams
Startups and established teams with a physical product and a goal AI could get them to sooner.
How it works
- 01
Conversation
Free. Tell us the product and the goal, and we'll tell you honestly whether we can help.
- 02
Discovery
A short, fixed-price piece that ends in a written view of the opportunity, the risks and a plan.
- 03
Consulting
Advisory, reviews, workflow setup or a fractional lead, scoped to what the product needs.
- 04
Full delivery
Optional. We build it with you, from spec to prototype to production handoff.
Selected work
StairwellGOREBANG
An impossible tall-space reverb — shafts, silos and stairwells far bigger than physics allows.
2026In development
4B Core
An embedded audio compute platform for digital pedals — specified, reviewed and taken to schematic.
2025—In development
The Moment
A compact USB-MIDI foot controller built around momentary interaction.
2025Prototype
4B Pedal Platform
Open software and hardware infrastructure for building digital effects pedals.
2024—Active